Hp.com Global Creative and Art Direction

Lead and approved visual design for global HP initiatives. Responsibilities included the delivery of high fidelity designs and documentation, external agency reviews, internal stakeholder reviews, agency choice selection and conducted in-person brand training tours. Responsible for leading the conversion of HP's brand guidelines into digital properties including but not limited to the digital rebranding of HP’s signature Discover conference, global email standards, global citizenship efforts, and crafting new global event microsite standards.

Brand Development and Web Site Design

Stuart Foundation is a future facing organization based out of San Francisco who's key focus is to help young people become self-sustaining responsible and contributing members of their communities.

The definition phase of the project entailed a peer audit and a brand value exercise that uncovered a strategic direction for the entire project. The subsequent creative rounds shown below give you a peek into the refinement process and the final design that was chosen. In the end the client was thrilled with not only our work but out process because we truly captured the story, voice and style of their organization

Role: Creative Director, Brand Strategist, and Visual Designer
Agency: SolutionSet

Website redesign

Liquid Plumr needed a complete Brand refresh. I worked on several design approaches that incorporated new headlines and content strategy which were also leveraged into a national print ad..

Role: Creative Director, Branding Strategist, Visual Designer
 

Website redesign

I provided creative strategy, art direction and design for The California Lottery website. Our focus was to increase engagement by creating a site that could better serve the population. We gave new and recurring visitors a series of page types that offered up-to-date winning numbers, latest winners and game tutorials. Calottery.com which was selected as an Official Honoree in The 17th Annual Webby Awards in the Government category. 

Role: Associate Creative Director, Branding Strategist, Visual Designer
Agency: SolutionSet

Website redesign and iPhone application

Lead the rebranding of Syncplicity.com as well as the design and launch of their iPhone application.

Role: Creative Director, Art Director, Visual Design
Agency: SolutionSet

Rebranding and website redesign

Encryption, Decryption, Hackers, HSM, Keys, SSL and on. The Enterprise

Security space is surrounded by complex associations. Our challenge was to take that complexity and design a site experience that simplified the offerings and retold the brand story in a straightforward and approachable way that would appeal to their target audience - Middle Managers.

The end design created a new and refreshed branding that was inspired by a logo and a color palette and our essentially created a new brand with a new vision and a visible direction.

Role: Associate Creative Director, Branding Strategist, Visual Designer
Agency: SolutionSet

Website redesign

I supported the Clorox internal team with a series of Design updates for the Corporate website rollout. Also worked on extending designs into infographics and financial charting.

Role: Art Director, Visual Designer

Visual Identity and Website proposals

Worked on a series of creative concepts for Aerohive. From Identity to site-wide mockups.

Role: Branding Strategist, Visual Designer
Agency: 405 Group

Web site Redesign
Capture the essence of the symphony and encompass all the modern technology to make it a full functioning website with e-commerce and e-ticketing capabilities - that's the task that we were given. Working with Sametz Blackstone the Symphony's brand agency - we set on a journey to give visitors of the Symphony a premier destination for ongoing events and rich history that makes the symphony a city landmark.

Role: Art Director and Visual Designer
Agency: SolutionSet

Web Site Concept

Autodesk University is a year around community that calumniates in a momentous event for Autodesk Users. In the off season the online community serves as a hub where users can gain access to materials from the organization. Our team was charged with the task to think outside the box and prototype high -fidelity concepts that would allow the internal team to see the possibilities. The idea below shows a website that builds itself around deep content and strong community features that engage users and drives repeat visits.

Role: Associate Creative Director, Visual Designer

Website Redesign
Having a long standing history with Magellan, successfully launching their site a few years ago we were approached give their site a refreshed look that moved their brand into a consumer oriented site with a stronger lifestyle play. Our team went through several design exercises that kept the site structure intact and provided a clean style and proposed new messaging strategy and new visual strategy that captured the excitement around new consumer products.

Role: Associate Creative Director, Visual Designer, Copywriter
Agency: SolutionSet

Website Conceptual pitch

Role: Visual Designer

Screensaver design

I designed a corporate screensaver video that was installed across VeriSign's computers and kiosks.

Password: betoinbeta

Role: Creative Director, Visual Designer

Web site Design

Preservation Ranch is an outreach initiative by Premier Pacific Vineyards that allows a portion of the land to be revitalized and protected in perpetuity. A small percentage of the land will be used as sustainable agriculture in order to keep the land healthy and maintained. Essentially making the land self sustainable and protecting the vital watershed.

Our task was to create a site that served as an education resource for the surrounding communities that had some reservations about the project. The overall site experience was designed to make the project easy to understand and be fully transparent as to keep the public aware of all the entire application process.

Role: Creative Director, Brand Strategist, Visual Designer
Agency: SolutionSet

Web site Design
Preservation Ranch is an outreach initiative by Premier Pacific Vineyards that allows a portion of the land to be revitalized and protected in perpetuity. A small percentage of the land will be used as sustainable agriculture in order to keep the land healthy and maintained. Essentially making the land self sustainable and protecting the vital watershed.

Our task was to create a site that served as an education resource for the surrounding communities that had some reservations about the project. The overall site experience was designed to make the project easy to understand and be fully transparent as to keep the public aware of all the entire application process.

Role: Creative Director, Brand Strategist, Visual Designer
Agency: SolutionSet

Brand Development and Web Site ReDesign

California Closets a premier Closet Manufacturer in the United States was in a prime position to redesign its online experience to address the demands of a new generation of home owners. Bringing a personal high touch aesthetic and a redesigned user experience was on the top of the list of must haves

The end result was a design that showcased the products, the craftsmanship and most of all their design consultants touch - the key element makes them the distinguished leader. The evidence of our effort was an increased amount of sales and customer satisfaction making this website a profound success.

Role: Associate Creative Director, Lead Visual Designer
Agency: SolutionSet

Conceptual Pitch

Agency pitchwork for an iPad application that served a series of upcoming videos for the LiveWell network.

Role: Creative Director and Visual Designer
Agency: SolutionSet

Website Redesign

Role: Creative Director, Brand Strategist, and Visual Designer
Agency: SolutionSet

Sony Conceptual Pitch

Mobile and kiosk based experiences for the rollout of Sony's flagship 3D televisions.

Role: Creative Director, and Visual Designer
Agency: SolutionSet

Website Redesign

The MBTI is a well regarded personal assessment tool from CPP which we were approached to design and launch the online public facing version of the assessment. The Visual strategy was all about making this assessment approachable and non-intimidating. Using a clean and structured layout augmented by warm and approachable messages at the start of the experience allowed the user to feel that the product was trustworthy and professional. In addition to the site design our team also worked on the user experience and a set of printable layouts for the results.

Role: Creative Director, Visual Designer, User Experience
Agency: KrushMedia

Outbound email design

Supported a Social Media email campaign for the Brita Brand. 

Role: Visual Designer

Kony conceptual pitch

Provided a series of high-fidelity designs for Kony Solutions.

Role: Creative Director, Visual Designer
Agency: 405 Group

Beto Espitia's Design Portfolio from the San Francisco Bay Area. Beto specializes in interactive strategy, online brand extensions, information architecture, user experience, web design, application design, corporate identity, branding systems.

Beto Espitia's Design Portfolio from the San Francisco Bay Area. Beto specializes in interactive strategy, online brand extensions, information architecture, user experience, web design, application design, corporate identity, branding systems.

Beto Espitia's Design Portfolio from the San Francisco Bay Area. Beto specializes in interactive strategy, online brand extensions, information architecture, user experience, web design, application design, corporate identity, branding systems.