Rebranding and website redesign
Encryption, Decryption, Hackers, HSM, Keys, SSL and on. The Enterprise
Security space is surrounded by complex associations. Our challenge was to take that complexity and design a site experience that simplified the offerings and retold the brand story in a straightforward and approachable way that would appeal to their target audience - Middle Managers.
The end design created a new and refreshed branding that was inspired by a logo and a color palette and our essentially created a new brand with a new vision and a visible direction.
Role: Associate Creative Director, Branding Strategist, Visual Designer