I provided creative strategy, art direction and design for The California Lottery website. Our focus was to increase engagement by creating a site that could better serve the population. We gave new and recurring visitors a series of page types that offered up-to-date winning numbers, latest winners and game tutorials. Calottery.com which was selected as an Official Honoree in The 17th Annual Webby Awards in the Government category.
Role: Associate Creative Director, Branding Strategist, Visual Designer